CELEBRATE with SHARON LEDWITH

As an author I had to ask myself this question: do we sell a product (book) or an experience (memory)? I recently read a marketing post where there was a study conducted in which people were asked if they would prefer to purchase a product (car, couch, etc.) or an experience (holiday, concert, etc.), and guess what most said? Yup. You guessed it. An experience.

So this got me to thinking that authors have it pretty good. Yes, we sell a product whether it’s a book or an ebook or an audio-book or all three. We still have to market and promote these ‘products’ in order for our consumers (readers) to find them. But once our books are in the hands of readers, magic happens and they’re whisked away into another place, and another time. We authors create an experience for each of our readers. And that’s the payoff. Experiences tend to have a lasting effect on people. Sure, buy a car and you’ve got that new car smell for about a year. But I bet you remember going to your first concert, don’t you? Or maybe your first trip to Disneyland? I certainly do.

If you purchase a book, true you may lose it, but I guarantee you that story will stay with you for years to come if the tale hits an emotional cord. And isn’t that why we authors are in this vocation to begin with?

And since February is my birthday month, I’m hoping to generate lasting memories for readers by offering two Goodreads Giveways. One for The Last Timekeepers and the Arch of Atlantis, and one for the prequel to my time travel series, Legend of the Timekeepers. BTW—both giveaways are international so no one is left out in the cold! Happy Birthday to me!