A Behind the Scenes Look

at Creating a Book Series...

from Sharon Ledwith

Did you ever wonder what goes through an author’s mind when trying to create a book series? Doesn’t matter the genre, there’s still so much planning around building a series’ premise, creating the main (and secondary) characters, doing all the needed research, plotting the stories, and finally sitting down to write the books. Actually, it’s exhausting just thinking about all those steps, but truly worth it if you want to leave behind a piece of your soul to the world.

I thought I’d give you a peek at the process of writing a series, so I decided to compile a list of questions I was asked by different interviewers about my teen psychic mystery series, Mysterious Tales from Fairy Falls. I follow up each answer with a ‘behind the scenes tip’ to drive home the messages I want to convey, and to help writers get a sense of what I went through to develop this particular book series.

What inspired you to write Lost and Found?

During my year-long stint as an animal care attendant, I learned so much about the procedures and daily routines of working in an animal shelter. Then, one day, I found myself wondering what the animals would say if they could talk? How they would act and sound? What did they really think of humans? So, chasing down the animal voices frolicking in my head, I decided to write their story. The result is, Lost and Found, the first book in my teen psychic mystery series, Mysterious Tales from Fairy Falls.

All the shelter animals in Lost and Found are based on an animal I cared for in some capacity at the shelter. Now, trying to come up with each animal’s unique voice wasn’t that hard for me, since I went by the personality of the cat or dog. I observed certain quirks, how each animal behaved, what were they afraid of, what they liked, and so on. What I found was that every animal (even kittens born in the same litter) was different. Just. Like. People.

When I was ready to sit down and write their story, I compiled a list of shelter animals that readers would emotionally relate to and connect with. Many came to me as a surprise, while others were firmly planted in my imagination from the very beginning.

Behind the Scenes Tip: Write what you know. Yes, you’ve heard that old song before, but I knew the ins-and-outs of how an animal shelter operated, so I applied that knowledge when it came time to plot the story and create the setting.

On Blackflies and Blueberries, how did you decide to bring blueberries and blackflies into the story?

We lived in Ontario’s cottage country for almost twelve years, and each May we had to deal with those pesky blackflies. In fact, I owe the experience of living in a small, tourist town environment to creating the Mysterious Tales from Fairy Falls teen psychic mystery series. The second book in the series, Blackflies and Blueberries, came about while I volunteered to be a tutor at the local literacy council. I’ve always be drawn to the occult, paranormal, and supernatural, so I got the idea of a teen psychometrist (the psychic ability to discover facts about an event or person by touching inanimate objects associated with them) who could ‘read’ objects, but was essentially illiterate and couldn’t read most words.

I wanted the book to span through a summer season in the fictional tourist town of Fairy Falls, so I started with blackfly season (May) and ended with blueberry season (August). The title fit in so well with the theme of blackflies pollinating blueberry bushes to yield fruit, so I went with my intuition. Plus, I absolutely love blueberries!

Behind the Scenes Tip: Setting is important. Build your series world from the ground up using what you’ve experienced in real life. Use your interests and opportunities as background information for your characters. Being a volunteer for a charity or cause can give your story great bones and authenticity.

What was the biggest mental/writing challenge you faced along the way while writing Lost and Found?

I’ll give you three:

First—could I pull this book off, and make the animals sound authentic?

Second—did I do enough research on what it was like to be an animal communicator (the psychic ability featured in this book) to make my main character (Meagan Walsh) believable to readers? Then, I realized that after doing the needed research on animal behaviors and finding enough facts on animal communication, I was well on my way to writing what my heart so desperately wanted me to share with the world. I learned that animals are so empathic. They feel our energy. And sometimes, they know us better than ourselves.

Third—to create the small, tourist town of Fairy Falls—the setting that would glue this entire teen psychic mystery series together. I didn’t have to stretch my imagination that hard since I wrote what I knew based on where I was living at the time—in the heart of cottage country. So I took in the sights, smells, sounds, tastes, emotions, and feelings of this beautiful place, and added the challenges and obstacles of what it would be like for an uprooted teenager possessing a psychic ability to adjust to the day-to-day living in Fairy Falls.

Behind the Scenes Tip:  Self-doubt will always creep in from time-to-time. It’s normal. Feel it, let it go, then imagine what it would be like to walk in other people’s shoes. You’ll create some awesome characters if you can do that.

Aunt Gertie is such a colorful character in Blackflies and Blueberries. Will we see more of her in Fairy Falls? 

Definitely! She’s such a unique character, and is loosely-based on my mother-in-law. Since each book is set in Fairy Falls, but with a different cast of characters dealing with a psychic ability, I write in cameos for the characters of my previous book. After all, it takes many characters to create the essence and environment of a small, tourist town like Fairy Falls, so I want readers to expect the unexpected every time they pick up one of my books.

Behind the Scenes Tip: Become an observer of people. Aunt Gertie’s character was based on my deceased mother-in-law (with a few quirks added), and if you do it right, readers will want to continue seeing them throughout the series.

How did writing Lost and Found change you as a person?

Realizing that we (including animals) are all here to serve in some capacity. Whether that’s through our experiences, creative expressions, careers, professions, being parents or caregivers, we’ve all got something to contribute to this world while we’re alive. It doesn’t matter if it’s in a big or small way, we all matter, we all have voices, and we need to be brave enough to use them.

Behind the Scenes Tip: Writing and publishing a book is a humbling and exhaustive experience. Every book you write will change you in some manner. That’s the beauty of creating something from nothing, of becoming a butterfly from a caterpillar.

Diana MacGregor's little sister Nancy is a perfect sidekick in Blackflies and Blueberries. Her addition was truly brilliant. Were you as curious as Nancy when you were a child?

Yes. I always wondered what went on beneath the surface. Once a guidance counsellor suggested that a career as a detective might be a good fit. Can you imagine? LOL! I guess I was always an intuitive child, but didn’t realize this as an adult. It took me a long time to uncover this ability again, and thankfully I found it when I started writing in my mid-thirties.

Behind the Scenes Tip: Never underestimate the power of your intuition. It will lead you to create amazing characters that readers will relate to.

What have you found has been the most effective marketing technique for Lost and Found so far?

I reached out to couple with two animal rescue organizations at a few of their events when Lost and Found came out, and gave a portion of my book sales to help with the care and needs of the dogs and cats they had rescued. In a way, I felt by writing this book, I was being a ‘voice’ for the underdogs/cats in shelters everywhere, bringing awareness to the plight of animal shelters, and the continual need for fundraising, adoption, and spay and neuter programs.

I’ve also managed to get my book into a pet food store chain, and attended a literary event to promote Lost and Found, while sharing the spotlight with the manager of our local Humane Society. Of course, never underestimate the power of social media, and all those animal lovers out there!

Behind the Scenes: There’s always a way you can promote your book series through your community, especially at fund raisers or charities that your characters are invested in. Go deep, and pull out those promotional golden nuggets.  

What advice would you give other writers now that you’ve been through this process?

Trust that inner voice of yours that’s telling you to write her/his/their/your story. Write what’s important to you, what you want to say, in whatever genre you’re compelled to write in. Don’t follow trends, they change. Know that you’ll be in it for the long haul if you want to make it as career writer, so don’t give up on your dreams. And the most important: please, please, please don’t compare yourself to other writers. They’re on their own journey, and you’re on yours, so put your blinders on and follow your heart.

Behind the Scenes Tip: Be authentic in every story you pen, and remember that patience is truly a virtue. You’ll get there, word by word.

Is there one thing you'd like readers to know about you? 

I love to uplift people, even if I just get a smile out of a person. I use humor in all my books as a way of connection, and to hopefully make a reader’s day better and brighter. I guess it’s the way I can serve authentically and just be myself! 

Behind the Scenes Tip: Always add value to others. After all, we’re built to serve. 

I hope you’ve gleaned some value from this Q&A, and if you have any further questions about developing a book series, please leave them in the comments section, and I’ll answer them in a timely fashion. Cheers and thank you for reading my post!

Here’s a glimpse of the premises of both my young adult series:

The Last Timekeepers Time Travel Adventures…

Chosen by an Atlantean Magus to be Timekeepers—legendary time travelers sworn to keep history safe from the evil Belial—five classmates are sent into the past to restore balance, and bring order back into the world, one mission at a time.

Children are the key to our future. And now, they are the only hope for our past.

Mysterious Tales from Fairy Falls Teen Psychic Mysteries…

In the small, quiet tourist town of Fairy Falls, a new-to-town teen, an unlikely hero who possesses an unusual psychic ability, is drawn into a mystery and is tasked with uncovering corrupt truths that threaten the town’s future.

Welcome to Fairy Falls. Expect the unexpected.

Buy Links:

The Last Timekeepers Time Travel Adventure Series:

The Last Timekeepers and the Noble Slave, Book 3

UNIVERSAL BUY LINK ׀ AMAZON ׀ BARNES & NOBLE ׀

The Last Timekeepers and the Dark Secret, Book 2 Buy Links:

UNIVERSAL BUY LINK ׀ AMAZON ׀ BARNES & NOBLE ׀

The Last Timekeepers and the Arch of Atlantis, Book 1 Buy Links:

UNIVERSAL BUY LINK ׀ AMAZON ׀ BARNES & NOBLE ׀

Legend of the Timekeepers, Prequel Buy Links:

UNIVERSAL BUY LINK ׀ AMAZON ׀ BARNES & NOBLE ׀

Mysterious Tales from Fairy Falls Teen Psychic Mystery Series:

Lost & Found, Book One Buy Links:

PANDAMONIUM PUBLISHING HOUSE ׀ AMAZON ׀ BARNES & NOBLE ׀

Blackflies & Blueberries, Book Two Buy Links:

PANDAMONIUM PUBLISHING HOUSE ׀ AMAZON ׀ BARNES & NOBLE ׀

Sharon Ledwith is the author of the middle-grade/young adult time travel adventure series, THE LAST TIMEKEEPERS, and the award-winning teen psychic mystery series, MYSTERIOUS TALES FROM FAIRY FALLS. When not writing, reading, researching, or revising, she enjoys anything arcane, ancient mysteries, and single malt scotch. Sharon lives a serene, yet busy life in a southern tourist region of Ontario, Canada, with her spoiled hubby, and two shiny red e-bikes.

Learn more about Sharon Ledwith on her WEBSITE and BLOG. Look up her AMAZON AUTHOR page for a list of current books. Stay connected on FACEBOOK, TWITTER, LINKEDIN, INSTAGRAM, and GOODREADS.

BONUSES:

Download the free PDF short story The Terrible, Mighty Crystal HERE

Download the free PDF writing resource Tips, Tools  & Tricks for the Tenacious Writer HERE

HARLEY-DAVIDSON and WRITING

From Sharon Ledwith

 

Harley-Davidson logo

Brand building. It’s the backbone of any company or person. It’s how consumers identify with you. Know you. Want you. Need you. What does this have to do with Harley-Davidson? Plenty.

Recently, hubby and I watched a three-part movie about how the Harley-Davidson company was born on the Discovery channel. Boy did I learn a lot about running a business and branding just by watching that movie! The story focused on three partners: William (Bill) Harley (the engineer/creator), Arthur Davidson (the salesman/marketer), and Walter Davidson (the risk-taker, promoter). Together, these entrepreneurs gave the world of motorcycling an experience that felt like ‘an explosion between your legs’. Bill Harley’s words, not mine! LOL!

Here are six things I learned from Harley-Davidson…

Create buzz. To build excitement and promote their product (think about this in terms of your book/books) Harley-Davidson sponsored a racing team named ‘The Wrecking Crew’ whose seat-in-their-pants racing style got the press the company needed to get on the map and stimulate sales. Okay, writers don’t need a Wrecking Crew. But what about a Street Team, or a legion of super fans waiting in the wings for your next book? Use your website, blog or email list to create the buzz your book(s) need to get them flying off the shelves.

1907 Harley-Davidson

Find your tribe. Arthur Davidson worked hard to generate sales. He started bike clubs, opened free beer tents at events to loyal customers, and had special offers/incentives to returning buyers. He was a trail-blazer of social media one hundred years before social media was even born. He engaged first, then sold. That’s what writers should be doing on social media—connect and engage with their target market first. If they trust you enough, they’ll ask about your book.

Look outside of the box. Always looking for ways to market his motorcycles, Arthur Davidson approached the U.S. Postal Service and convinced them to trade their bicycles for Harley-Davidsons. He followed through with the Fire and Police Departments and eventually won them over. When the three partners met with the military during WW1, Arthur suggested that they send mechanics (for FREE) to teach the soldiers how to fix their motorbikes in case they broke down while they were overseas. This strategy worked, and they shared the contract 50/50 with Indian Motorcycle, the number one motorcycle company at the time. BTW—Indian went bankrupt in 1953. Writers need to look outside the box too. There’s plenty of opportunity around, even if you have to offer your first book (or a short story) for free.

Focus on those little extras. Walter Davidson recognize the allure of the motorcycle look and culture, so he launched a campaign to sell Harley-Davidson accessories and clothing which remains a major part of the company’s success to this day. Writers can open a ‘store page’ on their website (you have a website, right?) and sell items that are connected to their books, like T-shirts, coffee mugs or water bottles imprinted with their book cover, or even jewelry.

Re-brand or face-lift when the unexpected happens. The stock market crash of 1929 hit Harley-Davidson hard. There was no disposable income, and barely any sales. Bill Harley decided to give his motorcycles a much needed face-lift during the Depression. He redesigned their block-letter logo, and added a stylized eagle. The company also started offering their motorbikes in an array of different color schemes too. So when book sales are down, this gives writers an opportunity to redesign their book covers, or pull books off the virtual shelves and re-edit them. After all, Harley-Davidson built their company on a quality product, so shouldn’t you?

Continue to develop. By the late 1930s, Bill Harley developed a new model that ended up being a breakthrough for the company. Sales soared with this bigger, badder, and more powerful machine. By the time WW2 began, Harley-Davidson had gained the respect of the military, and were asked to ship over 90,000 military-style motorbikes overseas to be used by the Allies. When the war ended, people returned to motorcycle riding with a deep respect and trust for the Harley-Davidson brand. So, while you may have one or more books out there for sale, it’s best to work on the next one, and continue to develop your brand and author platform. You never know. Your next book may be your ‘breakthrough’ book!

Is there a company out there that you’ve learned some tricks and techniques from to help build your writing career? How are you building your brand? Please leave a comment and share what you’ve learned. Cheers for reading my blog, I truly appreciate it! 

Here's a glimpse into one of the books from Mysterious Tales from Fairy Falls, my teen psychic mystery series.

 

The only witness left to testify against an unsolved crime in Fairy Falls isn’t a person… 

City born and bred, Hart Stewart possesses the gift of psychometry—the psychic ability to discover facts about an event or person by touching inanimate objects associated with them. Since his mother’s death, seventeen-year-old Hart has endured homelessness, and has learned ways to keep his illiteracy under wraps. He eventually learns of a great-aunt living in Fairy Falls and decides to leave the only life he’s ever known for an uncertain future. 

Diana MacGregor lives in Fairy Falls. Her mother was a victim of a senseless murder. Only Diana’s unanswered questions and her grief keeps her going, until Hart finds her mother’s lost ring and becomes a witness to her murder. 

Through Hart’s psychic power, Diana gains hope for justice. Their investigation leads them into the corrupt world threatening Fairy Falls. To secure the town’s future, Hart and Diana must join forces to uncover the shocking truth, or they risk losing the true essence of Fairy Falls forever.

 

AMAZON BUY LINK

Sharon Ledwith is the author of the middle-grade/YA time travel series, THE LAST TIMEKEEPERS, and the teen psychic mystery series, MYSTERIOUS TALES FROM FAIRY FALLS. When not writing, researching, or revising, she enjoys reading, exercising, anything arcane, and an occasional dram of scotch. Sharon lives a serene, yet busy life in a southern tourist region of Ontario, Canada, with her hubby, one spoiled yellow Labrador and a moody calico cat. 

Learn more about Sharon Ledwith on her website and blog. Stay connected on Facebook and Twitter, Google+, Goodreads, and Smashwords. Look up her Amazon Author page for a list of current books. Be sure to check out THE LAST TIMEKEEPERS TIME TRAVEL SERIES Facebook page.

Spy on Your Competition to Succeed

by Sharon Ledwith

Spying is a catchy way of saying “do your research and stay tuned in.” Regardless of what you call it, it’s a mandatory part of being successful. It’s also a great way to build connections. There’s an old saying that to be successful you have to stop obsessing about the competition. I agree with that to a certain degree, but to be unaware of what other authors in your genre are doing is never a smart idea. 

Regardless of what you write you need to be dialed into the competitive landscape. Knowing what others in your target market are doing, writing about, and promoting can be key to your success as well. Not that I would ever encourage copying, but being in tune with your genre and market can be a fantastic idea generator, not to mention it gives you the ability to stay ahead of certain trends that haven’t even surfaced at the consumer level yet. 

First rule of spying: study your target market, the books as well as other authors in the industry. It helps you to also differentiate yourself from them in products, services, and pricing. Again, you don’t want to copy, you just want to be aware. Another lesser known reason for doing this is that if you’re struggling with your social media (like me)—both from the aspect of what platform to be on to what to say to drive more engagement—keeping these authors on your radar will greatly increase your marketing ideas. Living in a vacuum never made anyone successful. 

Whether you’re writing fiction or non-fiction, you want to know who else is writing on your topic or in your genre. Google search is a great place to start. The results will not just turn up names and book titles but also show you the best ways to interact with your reader. Google is packed with names of authors who write about your topic or genre. As you begin to compile your list, I want you to do one thing: ignore big brands because it’s likely that they can do anything they want and still be successful. If you’re a middle grade writer, names like Rick Riordan and Brandon Mull come to mind. These authors are big, powerful brands. You want the smaller names—the people you may not immediately recognize. Why? Because they have to try harder. If tomorrow Riordan or Mull decided to put out a book on poetry, while their fans might be surprised, they would likely still buy it. But if a lesser-known author did that they’d look like they have writer-ADD. Not good. 

So start putting your list together, as you do sign up for their mailing lists, and follow them on Twitter and any other social media site they use. That’s what I do. Aside from the obvious reasons why you want to do this, I’m a big fan of supporting other authors in my market. Share their Facebook updates, retweet their great Twitter posts, and like their Instagram images. 

One of the hidden gems of this research is it will also show you what social media sites to be on. If you've been struggling to figure out where your market resides, this strategy should really clear that up for you. Why? Because if you’re plucking names off of the first page of Google you know one thing: whatever they are doing to show up in search, they’re doing it right. Google has made so many changes to their search algorithms that you simply can’t “trick” the system anymore to get onto page one. Look at their updates. What are they sharing and why? How often do they blog? Are they on LinkedIn instead of Facebook? Is there much going on for them on Pinterest or Instagram? Really spend some time with this. Not only will it help you tune into your market but it will cut your learning curve by half, if not more. Successful authors leave clues. 

Are you following their bread crumbs? 

Here's a glimpse into one of the books from Mysterious Tales from Fairy Falls, my teen psychic mystery series.

 

The only witness left to testify against an unsolved crime in Fairy Falls isn’t a person… 

City born and bred, Hart Stewart possesses the gift of psychometry—the psychic ability to discover facts about an event or person by touching inanimate objects associated with them. Since his mother’s death, seventeen-year-old Hart has endured homelessness, and has learned ways to keep his illiteracy under wraps. He eventually learns of a great-aunt living in Fairy Falls and decides to leave the only life he’s ever known for an uncertain future. 

Diana MacGregor lives in Fairy Falls. Her mother was a victim of a senseless murder. Only Diana’s unanswered questions and her grief keeps her going, until Hart finds her mother’s lost ring and becomes a witness to her murder. 

Through Hart’s psychic power, Diana gains hope for justice. Their investigation leads them into the corrupt world threatening Fairy Falls. To secure the town’s future, Hart and Diana must join forces to uncover the shocking truth, or they risk losing the true essence of Fairy Falls forever.

 

AMAZON BUY LINK

Sharon Ledwith is the author of the middle-grade/YA time travel series, THE LAST TIMEKEEPERS, and the teen psychic mystery series, MYSTERIOUS TALES FROM FAIRY FALLS. When not writing, researching, or revising, she enjoys reading, exercising, anything arcane, and an occasional dram of scotch. Sharon lives a serene, yet busy life in a southern tourist region of Ontario, Canada, with her hubby, one spoiled yellow Labrador and a moody calico cat. 

Learn more about Sharon Ledwith on her website and blog. Stay connected on Facebook and Twitter, Google+, Goodreads, and Smashwords. Look up her Amazon Author page for a list of current books. Be sure to check out THE LAST TIMEKEEPERS TIME TRAVEL SERIES Facebook page.

Home-Style Dinner in a Bowl

 from Sharon Ledwith 

This one-pot Ham and Split Pea Soup is tremendously heart-warming and comforting, and absolutely ideal to make with that leftover holiday ham. Healthy and delicious this hearty soup is loaded with tender split peas, tasty ham, and lots of veggies for lunch or dinner! Soak the split peas the night before for a total of 10 hours before you begin. With a prep time of 15 minutes and a cook time of 2 hours, 5 minutes, this mouth-watering ‘meal in a bowl’ serves 6 of your closest pod members and freezes easily. Perfect for those looking to shed those pounds and want to eat healthier. I’d say that’s a win-win, wouldn’t you?

Home-Style Ham and Split Pea Soup 

2 cups dried split peas, green or yellow

2 tsp. olive oil

1 large onion, chopped

3 ribs celery, chopped

2 medium carrots, peeled and chopped

3 cloves garlic, minced

4 cups chicken broth, low sodium or no sodium added

4 cups water

1 bay leaf

½ tsp. dried thyme

Salt and pepper to taste

1½ pounds meaty ham bone or ham shanks

Soak the split peas. Add the split peas to a pot and cover with 2 quarts of cold water. Soak overnight.

Sauté vegetables. Heat the olive oil in a large pot over medium heat. Add the onion, celery, carrots, and cook for about 3 to 5 minutes until the vegetables soften and the onion is translucent. Add the garlic and sauté for another 30 seconds or until aromatic.

Add remaining ingredients. Pour in the chicken broth, water, and stir. Add the split peas, bay leaf, dried thyme, and ham bone. Bring to a boil over medium-high heat then reduce the heat to low. Cover and simmer for about 1 ½ hours.

Finish the soup. Carefully remove the bone from the soup, cut off the meat, and dice it. Return the meat back to the soup. Cook on low for another 30 minutes or until soup has thickened. Discard bay leaf and serve.

NOTES:

Always rinse your peas thoroughly before soaking or cooking to remove any dirt particles.

If it looks like your soup is too watery, remember the longer it cooks, the thicker it gets.

Add a little smoked paprika to the soup to enhance the smokiness of the ham.

If you don’t have enough ham, add some cooked bacon to amp up the flavor.

This soup can be kept refrigerated for about a week, or frozen for up to 3 months.

While you’re waiting on your soup to cook, how about taking a break by delving into one of my books? May I suggest a visit to Fairy Falls, or if you’re feeling really adventurous, a trip back in time with The Last Timekeepers? Whichever you choose, either series will entertain and engage, pulling you into another time and a different place.

Here’s a glimpse of the premises of both my young adult series:

The Last Timekeepers Time Travel Adventures…

Chosen by an Atlantean Magus to be Timekeepers—legendary time travelers sworn to keep history safe from the evil Belial—five classmates are sent into the past to restore balance, and bring order back into the world, one mission at a time.

Children are the keys to our future. And now, children are the only hope for our past.

Mysterious Tales from Fairy Falls Teen Psychic Mysteries…

Imagine a teenager possessing a psychic ability and struggling to cope with its freakish power. There’s no hope for a normal life, and no one who understands. Now, imagine being uprooted and forced to live in a small tourist town where nothing much ever happens. It’s bores-ville from the get-go…until mysterious things start to happen.

Welcome to Fairy Falls. Expect the unexpected.

The Last Timekeepers Time Travel Adventure Series:

The Last Timekeepers and the Noble Slave, Book #3

The Last Timekeepers and the Dark Secret, Book #2 

The Last Timekeepers and the Arch of Atlantis, Book #1 

Legend of the Timekeepers, prequel 

Mysterious Tales from Fairy Falls Teen Psychic Mystery Series:

Lost and Found, Book One 

Blackflies and Blueberries, Book Two 

Sharon Ledwith is the author of the middle-grade/young adult time travel adventure series, THE LAST TIMEKEEPERS, and the award-winning teen psychic mystery series, MYSTERIOUS TALES FROM FAIRY FALLS. When not writing, reading, researching, or revising, she enjoys anything arcane, ancient mysteries, and single malt scotch. Sharon lives a serene, yet busy life in a southern tourist region of Ontario, Canada, with her spoiled hubby, and two red e-bikes.

Learn more about Sharon on her WEBSITE and BLOG. Look up her AMAZON AUTHOR page for a list of current books. Stay connected on FACEBOOK, TWITTER, PINTEREST, LINKEDIN, INSTAGRAM, and GOODREADS.

BONUS: Download the free PDF short story The Terrible, Mighty Crystal HERE

 

 

4 Successful Ways to Promote Your Novel

From Sharon Ledwith

 

It’s not all about book reviews when promoting your novel these days. Yes, book reviews are valuable and securing them should be on any author’s book promotion to-do list. However, your book deserves more widespread, long-term, and on-going exposure than it can garner through reviews alone. And every writer knows that getting your novel to be talked about month after month is no easy feat. So what can authors do to get their books into the hands of their readers?

You need to generate the ongoing chatter your book deserves by seeing the publicity and promotion value in your fiction. There’s no question that promoting fiction is harder than promoting nonfiction—but because of that, it’s also more rewarding. Here are four ways to help you promote and manifest sales:

Nottingham Castle Caves

Find the nonfiction gems in your novel to use in creating newsworthy material for relevant media outlets. For example, in The Last Timekeepers and the Arch of Atlantis, I set the novel in Medieval Nottingham around the time Robin Hood was suspected to have lived. I found interesting tidbits that could be used for an opportunity to be featured on travel blogs. If you’re writing your novel now, make sure you work in some nonfiction gems you can capitalize on later.

Use your content to identify promotion allies. In Lost and Found, Book One of Mysterious Tales from Fairy Falls, I wrote about the local animal shelter in the fictional town of Fairy Falls, and the tough task of continual fundraising to keep the shelter from closing. I contacted shelters and rescues in my area with the hopes of working with them and bringing awareness to the ongoing struggle of lost and abandoned pets. Don’t just send them a note that says, “I’ve written a book your members will love.” Meet with them or send a copy of the book with a letter outlining promotional possibilities and what’s in it for them.

Local Animal Rescue Promotion

Engage first. Focus on one or two social media networking sites. My two preferences are Facebook and Twitter, but there’s a whole slew out there to choose from these days. Make sure you master the most effective and appropriate ways to use social media to promote your book before spreading yourself too thin on several sites. Sometimes less is more.

Make the connection. Help readers connect with you by blogging (you do have a blog, right?) about your writing process and experiences. Get excerpts up on your website (you definitely should invest in your own cyber real estate) and read portions from your books via podcasts or YouTube videos so potential readers can get a feel for your writing and decide if the story is worth their investment. Give readers enough online (website, blog, YouTube videos, podcasts, free downloads) to convince them they’d like your book enough to hit the buy button.

Authors—how do you keep readers buzzing about your books? Can you add anything else to this list? Readers—what makes you want to invest your time and money in a certain book or author? Would love to read your input and comments. Cheers, and thank you for spending time with me by reading my post! 

Sharon Ledwith is the author of the middle-grade/young adult time travel adventure series, THE LAST TIMEKEEPERS, and the award-winning teen psychic mystery series, MYSTERIOUS TALES FROM FAIRY FALLS. When not writing, reading, researching, or revising, she enjoys anything arcane, ancient mysteries, and single malt scotch. Sharon lives a serene, yet busy life in a southern tourist region of Ontario, Canada, with her spoiled hubby, and a moody calico cat.

Learn more about Sharon Ledwith on her WEBSITE and BLOG. Look up her AMAZON AUTHOR page for a list of current books. Stay connected on FACEBOOK, TWITTER, PINTEREST, LINKEDIN, INSTAGRAM, and GOODREADS.

BONUS: Download the free PDF short story The Terrible, Mighty Crystal HERE

 

EACH ONE, TEACH ONE

 from Sharon Ledwith

In book two of Mysterious Tales from Fairy Falls, Blackflies and Blueberries, I wrote about Hart Stewart—a teenage psychometrist who has no problem ‘reading’ the absorbed energy from an object like a ring or watch but struggles with the most basic reading skills. He finds a ring that pulls him into the past to witness a woman’s murder that has gone unsolved for over a year. That woman was Diana MacGregor’s mother, and when she discovers that Hart is in possession of the ring and he shares the intimate details of her mother’s murder through his psychic ability, Diana strikes a deal with him. She’ll teach Hart how to read and write if he helps find her mother’s killer.

I’ve had the privilege of being a tutor with the Literacy Council in the northern tourist town where I used to live. It was quite a humbling experience. I was truly amazed how many people fell through the cracks of our society without basic math, reading, and writing skills. I honestly don’t know how they survived, but they found ways to cope, to blend, and to adapt. One of my students had such a backward life, living in the bush with six siblings and parents who did their best with the life tools that they had acquired. He never knew anything different than to buck the system. On welfare, with no skills except as a delivery driver, he managed through life memorizing road signs and maps to keep his job. During one session, I asked him how he had been able to get his driver’s license? He confessed at the time he wrote the test (late 1970s), someone could sit with him and read the test to him. Wow. The times have sure changed! On social assistance for most of his life, he came to the Literacy Council with dreams of getting his A-Z license so that he could drive trucks. A lofty, but attainable goal in his eyes.

So, what are some of the causes of illiteracy?

Problems are almost always a result of difficulties in the early school years, prior to grade four. Some reasons for falling through the cracks are:

1. The high mobility of our society (family moving around) and the fact that school curricula are not standardized from school board to school board.

2. Child immaturity (not interested in learning) compounded by lack of parental involvement with early education.

3. Intellectual limitations.

4. Teachers are overburdened by large classrooms and integrated special needs, as well as lack of time, opportunity and resources.

5. Generational illiteracy—illiterate or non-English speaking parents at home—no books, no role model, reading has no importance.

6. Undiagnosed visual or hearing impairment or learning disability.

7. Trauma—lengthy illness, death of a close loved one, parent’s divorce, etc.

In some cases, the bleak future (dead-end, low-paying jobs, frequent unemployment, utter dependence on others) causes anger, frustration and hopelessness, which in turn often leads to violence and crime. Today, in the jail system, studies are revealing the reading level of the average inmate to be at grade two. I’m not sure if my student ever did achieve his goals as a truck driver, but hopefully I gave him some basic skills that would serve him for the rest of his life. Each one, teach one starts in the home by doing something as simple as reading to your child at bedtime. And if you ever get a chance to volunteer at your local literacy council, take a chance and change a life! You’ll be glad you made a difference.

Here's a snippet of my latest novel, Blackflies and Blueberries, the second installment of Mysterious Tales from Falls teen psychic mystery series…

The only witness left to testify against an unsolved crime in Fairy Falls isn’t a person…

City born and bred, Hart Stewart possesses the gift of psychometry—the psychic ability to discover facts about an event or person by touching inanimate objects associated with them. Since his mother’s death, seventeen-year-old Hart has endured homelessness, and has learned ways to keep his illiteracy under wraps. He eventually learns of a great-aunt living in Fairy Falls and decides to leave the only life he’s ever known for an uncertain future.

Diana MacGregor lives in Fairy Falls. Her mother was a victim of a senseless murder. Only Diana’s unanswered questions and her grief keeps her going, until Hart finds her mother’s lost ring and becomes a witness to her murder.

Through Hart’s psychic power, Diana gains hope for justice. Their investigation leads them into the corrupt world threatening Fairy Falls. To secure the town’s future, Hart and Diana must join forces to uncover the shocking truth, or they risk losing the true essence of Fairy Falls forever.

Here’s a glimpse of the premises of both my young adult series.

The Last Timekeepers Time Travel Adventures

Chosen by an Atlantean Magus to be Timekeepers—legendary time travelers sworn to keep history safe from the evil Belial—five classmates are sent into the past to restore balance, and bring order back into the world, one mission at a time.

Children are the keys to our future. And now, children are the only hope for our past.

Mysterious Tales from Fairy Falls Teen Psychic Mysteries

Imagine a teenager possessing a psychic ability and struggling to cope with its freakish power. There’s no hope for a normal life, and no one who understands. Now, imagine being uprooted and forced to live in a small tourist town where nothing much ever happens. It’s bores-ville from the get-go. Until mysterious things start to happen.

Welcome to Fairy Falls. Expect the unexpected.

The Last Timekeepers Time Travel Adventure Series:

The Last Timekeepers and the Noble Slave, Book #3

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The Last Timekeepers and the Dark Secret, Book #2 Buy Links:

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The Last Timekeepers and the Arch of Atlantis, Book #1 Buy Links:

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Legend of the Timekeepers, prequel Buy Links:

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Mysterious Tales from Fairy Falls Teen Psychic Mystery Series:

Lost and Found, Book One Buy Links:

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Blackflies and Blueberries, Book Two Buy Links:

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Sharon Ledwith is the author of the middle-grade/young adult time travel adventure series, THE LAST TIMEKEEPERS, and the award-winning teen psychic mystery series, MYSTERIOUS TALES FROM FAIRY FALLS. When not writing, reading, researching, or revising, she enjoys anything arcane, ancient mysteries, and single malt scotch. Sharon lives a serene, yet busy life in a southern tourist region of Ontario, Canada, with her spoiled hubby, and a moody calico cat.

Learn more about Sharon Ledwith on her WEBSITE and BLOG. Look up her AMAZON AUTHOR page for a list of current books. Stay connected on FACEBOOK, TWITTER, PINTEREST, LINKEDIN, INSTAGRAM, and GOODREADS.

BONUS: Download the free PDF short story The Terrible, Mighty Crystal HERE